June 18, 2014

Need the solution to formulation challenges? Ashland launches new food and beverage ingredients web site inviting visitors to, "Ask us!"

Launch coincides with the IFT 2014 Food Expo

WILMINGTON, Del. - With consumer interest in health and wellness continuing to grow, food and beverage formulators face mounting challenges as they try to stay ahead of the rapidly evolving demand for new products.

A new tool from Ashland Specialty Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), may help them keep pace. The company has recently launched a new food and beverage ingredients web site to enable formulators to quickly find solutions to their toughest challenges. As Ashland's team of cellulosics experts says, "Ask us!"

"The new web site is organized around Ashland's key applications and products, making it more convenient for formulators to find the information they need and to be able to contact us directly with their questions," explains Jeff Rogers, global leader, Ashland Global Nutrition, Home and Agriculture Specialties.

Beginning on June 21, which coincides with the opening of the Institute of Food Technologists (IFT) Annual Meeting and Food Expo in New Orleans, and through July 30, visitors to the new web site will have an opportunity to register for a chance to win an Apple* iPad.

The IFT Food Expo runs from June 21-24 and is the industry's largest collection of ingredients, equipment, processing and packaging suppliers. Ashland representatives will be on hand at IFT in booth 5412 to share their expertise and product offerings and invite attendees to "Ask us!" To learn even more about Ashland's latest developments, growing capabilities or to get to know Ashland's scientists, visit the Ashland Innovation Channel on YouTube at www.youtube.com/ashlandinnovation.

Ashland is a world leader in cellulosic food and beverage ingredients, with our products meeting formulation customers' health, convenience, quality and processing requirements in major food applications. Ashland creates value through applications knowledge, market insight and a powerful product portfolio that includes: Aquacel™, Aqualon™, Aquasorb™, Blanose™ and Bondwell™ cellulose gum; Benecel™, Klucel™ and AeroWhip™ modified cellulose and Supercol™ guar gum.

About Ashland Specialty Ingredients

Ashland Specialty Ingredients offers industry-leading products, technologies and resources for solving formulation and product performance challenges in key markets including personal care, pharmaceutical, food and beverage, coatings and energy. Using natural, synthetic and semi-synthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Ashland Specialty Ingredients offers comprehensive and innovative solutions for today's demanding consumer and industrial applications.

About Ashland

In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. Visit ashland.com to see the innovations we offer through our four commercial units - Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Valvoline.

® Registered trademark, Ashland or its subsidiaries, registered in various countries
™ Trademark, Ashland or its subsidiaries, registered in various countries
* Trademark owned by a third party

FOR FURTHER INFORMATION:
Ashland Specialty Ingredients
Media Relations
Richard Ruberti
+1 (302) 594-6850
rrruberti@ashland.com


Close window | Back to top

© 2014, Ashland