Eagle One™ launches new and improved online Car Show 2.0

Lexington, Ky. - Eagle One, a brand of Ashland Inc., is excited to announce the unveiling of the new and improved Eagle One™ Car Show. Now in its second year, the Car Show is an online community for car enthusiasts to show off their rides and compete with users all over the world for weekly trophies and prizes. The site now showcases a revved-up user interface along with several new features.

"Eagle One Car Show users are now able to submit their ride to various classes of vehicles- everything from 'American Muscle' to 'Sport Compact' - as they build their online garage," said Todd Mason, Eagle One brand manager. "This allows Car Show users to compete among their preferred categories with similar vehicles." Other new features include the ability to upload photos of vehicles from mobile devices and add "favorite" vehicles to the user's garage. Users will also notice a faster and smoother interface.

Car Show awards are based solely on user voting. The person receiving the top weekly overall votes will receive a $100 Gift Card to leading automotive retailers. In addition, the weekly top ride in each vehicle "class" will receive an Eagle One product package. No purchase is necessary. Entrants must be 16 years old to participate. Void where prohibited by law. For rules, visit www.eagleone.com/carshow/. Promotion expires on September 30, 2013.

Beyond a little friendly competition, the Car Show is also a community for car enthusiasts to connect with like-minded users all over the world and share knowledge on car care and detailing. The new Eagle One forum allows users to submit questions, post personal tips and tricks, and answer other users' questions regarding car care. Users can "upvote" the best answers, so the most helpful and insightful posts are most visible. In addition, they are able to easily submit a review of the automotive products they use.

Since 1978, Eagle One has built its name on pioneering innovative car appearance products. A brand of Ashland Consumer Markets, a division of Ashland Inc. (NYSE: ASH) which also owns the ValvolineTM brand, Eagle One products are designed with innovation in mind and include waxes, washes, wheel cleaners, tire dressings, and glass cleaners. From utilizing nanotechnology to incorporating more environmentally safe ingredients, the Eagle One lab is dedicated to delivering professional-caliber results through smarter car care products. To learn more, visit www.eagleone.com.

About Valvoline
Valvoline, a brand of Ashland Consumer Markets which is a commercial unit of Ashland Inc. (NYSE: ASH), has been serving American motorists longer than any other motor oil. In addition to commercial and industrial lubricants, the Valvoline family of products includes Eagle One™ appearance products, Car Brite™ car restoration products, Zerex™ antifreeze, SynPower™ performance products, MaxLife™ products created for higher-mileage engines, and NextGen™ motor oil created with 50 percent recycled, re-refined oil. With nearly 900 locations throughout the United States, Valvoline Instant Oil Change^SM is a leader in serving the quick lube market.

™Trademark, Ashland or its subsidiaries, registered in various countries
^SM Service mark, Ashland or its subsidiaries, registered in various countries

FOR FURTHER INFORMATION:
Whit Hiler
859-281-7865
Whit@Cornett-IMS