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New Eagle One Marine Wax As-U-Dry™ spray wax now available

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06/20/2013

New Eagle One Marine Wax As-U-Dry™ spray wax now available

New Eagle One Marine Wax As-U-Dry&#8482 spray wax now available

Lexington, Ky. - Recognized for innovative car appearance products including car washes, waxes and cleaners, Eagle One , a brand of Ashland Inc. (NYSE: ASH), today announced its new patented marine spray wax for use on wet or dry watercraft surfaces. Eagle One Marine Wax As-U-Dry is formulated specifically for boats and watercraft to protect against Ultraviolet (UV) sun damage, corrosion and water deposits.

The spray wax works on wet or dry surfaces, allowing wax application while drying in one step. It can be used on all exterior hard surfaces, including glass, and will not white out trim or moldings. Marine Wax As-U-Dry spray helps reduce adhesion of water scum and deposits and contains special anti-corrosion agents to help protect metals from premature corrosion making it excellent for boat trailers.

Developed in 2003 as the first wax product that could be used on wet or dry surfaces, Wax As-U-Dry made waxing easy. "Eagle One technology took a great vehicle wax formula and added more UV inhibitors to help protect gel coat surfaces from breakdown," said Todd Mason, senior brand manager of Eagle One. "This product innovation helps to condition fiberglass surfaces by restoring oils for a rich, durable shine. It also helps protect watercraft against the adhesion of lake scum, insects, road grime and other contaminants."

Endorsed by ESPN personality and professional fisherman Mark "Z" Zona, Eagle One Marine Wax As-U-Dry can be seen on Zona's Awesome Fishing Show hosted by Mark Zona. "If you want your boat to always look its best, Wax As-U-Dry is for you," said Zona. "Hands down, it's the fastest and easiest way to a beautiful boat."

Using the product is easy. After a boat or watercraft is removed from the water, simply shake the Wax As-U-Dry marine container and lightly spray on the wet or dry exterior surface. Wipe dry with a synthetic drying cloth or clean microfiber towel.

Marine Wax As-U-Dry contains carnauba wax, which is a natural wax extracted from the leaves of the Brazilian Tree of Life, the palm tree. It protects the tree from excessive heat while shedding water to its roots. When applied to a boat, the wax retains these protective properties. With a melting point of 180 degrees Fahrenheit, carnauba wax provides excellent protection against UV, heat and deposits. In addition, it is breathable and safe for aquatic life.

Additional uses of Marine Wax As-U-Dry include:

  • Engine cowlings and trolling motors to remove water spots;
  • Instrument and electronic panels; and
  • Trailer and tow vehicles.

For further product information, visit www.eagleone.com/boat-wax-as-u-dry or to place a retail order call 800-347-2439.

Since 1978, Eagle One has built its name on pioneering innovative car appearance products. A brand of Ashland Consumer Markets, a division of Ashland Inc. (NYSE: ASH) which also owns the Valvoline brand, Eagle One products are designed with innovation in mind and include waxes, washes, wheel cleaners, tire dressings, and glass cleaners. From utilizing nanotechnology to incorporating more environmentally safe ingredients, the Eagle One lab is dedicated to delivering professional-caliber results through smarter car care products. To learn more, visit www.eagleone.com.

About Valvoline
Valvoline, a brand of Ashland Consumer Markets which is a commercial unit of Ashland Inc. (NYSE: ASH), has been serving American motorists longer than any other motor oil. In addition to commercial and industrial lubricants, the Valvoline family of products includes Eagle One&#8482 appearance products, Car Brite&#8482 car restoration products, Zerex&#8482 antifreeze, SynPower&#8482 performance products, MaxLife&#8482 products created for higher-mileage engines, and NextGen&#8482 motor oil created with 50 percent recycled, re-refined oil. With nearly 900 locations throughout the United States, Valvoline Instant Oil ChangeSM service centers are a leader in serving the quick lube market.

About Ashland Inc.
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. Visit ashland.com to see the innovations we offer through our four commercial units - Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets.

&#8482Trademark, Ashland or its subsidiaries, registered in various countries
SMService mark, Ashland or its subsidiaries, registered in various countries
*Trademark owned by a third party

FOR FURTHER INFORMATION:
Media Relations
Kendra Overbeck
859-815-3056
koverbeck@ashland.com