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Ashland launches new range of AquaVIS™ ETD polymers and ashland.com/dispersiblecmc dedicated website

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06/20/2013

Ashland launches new range of AquaVIS™ ETD polymers and ashland.com/dispersiblecmc dedicated website

Ashland launches new range of AquaVIS&#8482 ETD polymers and ashland.com/dispersiblecmc dedicated website

WILMINGTON, Delaware - Ashland Specialty Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), is recognized as a leader in rheology control solutions for water-based fluid systems. Today, the company announced the availability of a new range of advanced polymers that help eliminate dispersion issues and, therefore, suspension quality and other problems, associated with standard commercially available polymer grades. In addition, the company has launched a dedicated website (ashland.com/dispersiblecmc) to further meet the needs of their customers by providing valuable, quick and easy access to essential information relevant to the industry.

AquaVIS™ ETD polymers are off-white carboxymethylcellulose-based (CMC) powders that have been specially modified by Ashland scientists to be easily dispersible in aqueous solutions commonly used in civil engineering, mining, paper and foundry/ceramic applications for rheology modification. AquaVIS ETD polymers can be used in almost all applications where classical CMC polymers are used, but their compositions address common deficiencies with classical CMC grades, such as the formation of "fisheyes," or lumps, when they are incorporated in water-based fluid systems. Fisheyes can cause a host of problems in aqueous systems, including reduction of suspension quality, increased mixing time, the need to invest in special mixing equipment and increased energy consumption.

The AquaVIS ETD range of polymers covers a wide range of viscosities that can be matched to individual applications. They are high-quality, granular powders that dissolve easily in conventional mixers and have excellent compatibility with drilling fluid additives used in civil engineering applications. While their primary function is rheology control, they may also be used for fluid-loss control, and as a protective colloid and friction reducer.

"Unlike many commercially available CMC products that tend to form fisheyes under sub-optimal mixing conditions, Ashland's AquaVIS ETD suspension agents disperse fully and rapidly ensuring enhanced efficiency and lower costs," said Robert Gibbison, global marketing director for Ashland's Performance Specialties business. "AquaVIS ETD polymers work efficiently and effectively with virtually any type of mixing equipment. This means that small concentrations can yield big results in terms of reduced cycle times, water loss prevention, rheology stabilization and reduced materials costs without the need to invest in new equipment."

AquaVIS ETD polymers are effective in fluid systems having a broad range of salinity, pH and total solids content and they are compatible with almost all additives that are used in water-based fluid systems. They can be used alone or in combination with minerals such as bentonite, depending upon the system.

To learn more about AquaVIS ETD polymers, visit ashland.com/dispersiblecmc.

About Ashland Specialty Ingredients
Ashland Specialty Ingredients offers industry-leading products, technologies and resources for solving formulation and product performance challenges in key markets including personal care, pharmaceutical, food and beverage, coatings and energy. Using natural, synthetic and semi-synthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Ashland Specialty Ingredients offers comprehensive and innovative solutions for today's demanding consumer and industrial applications.

About Ashland Inc.
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. Visit ashland.com to see the innovations we offer through our four commercial units - Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets.

™Trademark of Ashland or its subsidiaries, registered in various countries

FOR FURTHER INFORMATION:
Media Relations
Lisa Porter
+1 (973) 628-3898
lporter@ashland.com