For SEC Filing Purposes: Filed under Rule 424(b)(2) Registration No. 33-57011 Pricing Supplement No. 10 Dated October 1, 1996 ------------------------------------------------ To Prospectus Dated April 24, 1995 and Prospectus Supplement Dated April 24, 1995 $200,000,000 ASHLAND INC. MEDIUM-TERM NOTES, SERIES G Due from 9 Months or More from Date of Issue Principal Amount: $15,000,000 (Total Principal Amount Issued to Date: $108,000,000) Original Issue Date: October 4, 1996 ------------------- Maturity Date: October 4, 2006 ------------------- Interest Rate: 7.28% ------------------- Redemption: Check box opposite applicable paragraph. [ x ] The Notes cannot be redeemed prior to maturity. [ ] The Notes may be redeemed prior to maturity. Initial Redemption Date: The optional Redemption Price on and after the Initial Redemption Date shall initially be % of the principal amount of the Notes to be redeemed and shall decline at each anniversary of the Initial Redemption Date by % of the principal amount to be redeemed until the Optional Redemption Price is 100% of such principal amount. Commission to be paid to Agent. $90,000.00 -------------- For SEC Filing Purposes: Filed under Rule 424(b)(2) Registration No. 33-57011 Pricing Supplement No. 11 Dated October 2, 1996 ------------------------------------------------ To Prospectus Dated April 24, 1995 and Prospectus Supplement Dated April 24, 1995 $200,000,000 ASHLAND INC. MEDIUM-TERM NOTES, SERIES G Due from 9 Months or More from Date of Issue Principal Amount: $15,000,000 (Total Principal Amount Issued to Date: $123,000,000) Original Issue Date: October 7, 1996 ------------------- Maturity Date: October 9, 2006 ------------------- Interest Rate: 7.25% ------------------- Redemption: Check box opposite applicable paragraph. [ x ] The Notes cannot be redeemed prior to maturity. [ ] The Notes may be redeemed prior to maturity. Initial Redemption Date: The optional Redemption Price on and after the Initial Redemption Date shall initially be % of the principal amount of the Notes to be redeemed and shall decline at each anniversary of the Initial Redemption Date by % of the principal amount to be redeemed until the Optional Redemption Price is 100% of such principal amount. Commission to be paid to Agent. $90,000.00 --------------