SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C. 20549

  
                                  FORM 8-K

                               CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of
                    the Securities Exchange Act of 1934


Date of Report:   December 9, 1996
Date of earliest event reported:  December 9, 1996



                                ASHLAND INC.
            (Exact name of registrant as specified in its charter)

                                  Kentucky
                (State or other jurisdiction of incorporation)

         1-2918                                              61--0122250
(Commission File Number)                                  (I.R.S. Employer
                                                         Identification No.)


1000 Ashland Drive, Russell, Kentucky                           41169
(Address of principal executive offices)                      (Zip Code)


P.O. Box 391, Ashland, Kentucky                                 41114
     (Mailing Address)                                        (Zip Code)


Registrant's telephone number, including area code (606) 329-3333





Item 5.  Other Events

     On December 9, 1996, the Registrant issued a press release announcing 
several significant steps to improve the Company's profitability and enhance
returns to Ashland's shareholders.  Ashland also announced that Providence 
Capital, which had proposed nominating three directors to Ashland's board 
at Ashland's annual shareholders' meeting has agreed to withdraw its 
nominations.

     The  foregoing  summary of the attached  press release is qualified in
its  entirety by the  complete  text of such  document,  a copy of which is
attached hereto.


Item 7.  Financial Statements and Exhibits
     (c)   Exhibits
           99     Press Release 




                                 SIGNATURES

     Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.

                                                  ASHLAND INC.
                                          ------------------------------
                                                  (Registrant)



Date:  December 9, 1996                    /s/  James G. Stephenson
                                          ------------------------------
                                          Name:  James G. Stephenson
                                          Title: Vice President-Law



                               EXHIBIT INDEX

  EXHIBIT NUMBER                                               PAGE NO.
       99              Press Release of the Registrant             5
                       dated December 9, 1996


                         





                                  FOR FURTHER INFORMATION:

                                  Media Relations   Investor Relations
                                  Stan Lampe                 Bill Hartl
                                  (606) 329-4061         (606) 329-5757

                                                  FOR IMMEDIATE RELEASE
                                                       December 9, 1996

Ashland Announces Plans
To Improve Profitability and
Shareholder Returns

Ashland, Ky. -- Paul W. Chellgren,  chief executive officer of Ashland Inc.
(NYSE:ASH),  announced  today  several  significant  steps to  improve  the
company's  profitability  and enhance  returns to  Ashland's  shareholders.
These include reviewing strategic  alternatives  regarding certain business
units and realigning or reorganizing others. Efforts to evaluate and reduce
costs will also be implemented.  Additional actions include the termination
of a  continuous  common stock  offering  program and the  initiation  of a
common stock repurchase program.
         In  announcing  the  program,  Chellgren  said,  "Ashland's  No. 1
priority is to improve returns in its refining and marketing segment.  Many
of the elements in the plan announced  today focus on that priority and are
aimed at continuing to build a basis for the long-term  competitiveness  of
this business."
         Chellgren  said,  "Ashland has undertaken a rigorous review of its
strategic direction and has been actively soliciting the views of its major
investors."
         The following are some of the plan's key elements:
o    Establish  a  Petroleum  Group,   consisting  of  Ashland   Petroleum,
     SuperAmerica and Valvoline. J. A. (Fred) Brothers has been named Group
     Operating  Officer for the new Petroleum Group and will be responsible
     for  improving  returns  in  these  businesses.  "Fred  Brothers  is a
     seasoned  performer who has been Group  Operating  Officer for Ashland
     Chemical,  Valvoline and  SuperAmerica  and a member of Ashland's Core
     Management Group for many years. I am pleased that

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     he is taking on this new role for the Company."  said Paul  Chellgren.
     Reporting  to  Brothers  will be Robert  E.  Yancey,  Jr.,  president,
     Ashland Petroleum Company;  John F. Pettus,  president,  SuperAmerica;
     and James J. O'Brien, president, The Valvoline Company.

o    Reduce  capital  employed in refining.  As part of this  effort,  1997
     capital expenditures for Ashland Petroleum are being reduced from $175
     million to $150  million.  Capital  expenditures  for refining will be
     limited  to  $100  million,  well  below  Ashland  Petroleum's  annual
     depreciation  of $122  million.  The  remaining $50 million in Ashland
     Petroleum's  1997  capital  budget will be earmarked  for  value-added
     petrochemical  and Ashland(R)  branded  marketing  expansions.  Future
     capital spending for refining will remain materially less than Ashland
     Petroleum's annual depreciation.
o    Review options for strategic alliances. In view of recent developments
     in the  refining and  marketing  industry,  Ashland  will  continue to
     assess and actively explore strategic options regarding  alignments or
     partnering with others to enhance returns from this business.
o    CS First Boston  Corporation  has been retained to evaluate  strategic
     alternatives  including  mergers  and  spin-offs,   regarding  Ashland
     Exploration,  Inc.  The  goal is to  complete  an  evaluation  and any
     resulting  business  transaction  before  the  end of  calendar  1997,
     subject to regulatory approvals, tax rulings and market conditions.
o    Redirect capital freed as a result of reducing capital in our refining
     and  exploration  segments  to growth  businesses,  including  Ashland
     Chemical Company, the APAC highway construction group and Valvoline.
o    Terminate a shelf  registration  statement  providing for the offering
     from time to time of up to $100 million in Ashland  common  stock.  To
     date,  approximately  $50 million of common  stock has been sold under
     this program.
o    Implement  a  common  stock  repurchase  program.  This  program  will
     authorize the  repurchase of up to 1 million  shares of Ashland common
     stock annually.  The stock repurchase program is designed to eliminate
     further  dilution of Ashland's stock through the operations of various
     company benefit programs.
o    Initiate a program to evaluate  corporate  general and  administrative
     expenses. Activities directly related to business unit support will be
     allocated to those  business  units.  Corporate G&A costs that are not
     allocated to business units will be reassessed.

                                  - more -



         Chellgren  also  announced  that David J.  D'Antoni,  president of
Ashland  Chemical,  will become a member of Ashland's Core Management Group
and will report to Chellgren.
         Chellgren  further  stated that Ashland will continue to encourage
the  ongoing  discussions  between  Ashland  Coal,  Inc.  and Arch  Mineral
Corporation,  in which Ashland has separate equity ownership positions. The
two coal  companies  previously  announced  they are  discussing a possible
business combination.
         The  new  CEO  said   Ashland   would   report   progress  on  the
profit-improvement  plan as part of regular quarterly  communications until
the program is substantially complete.
         "Ashland  is a  return-oriented  company  with a goal  to  provide
superior  returns on the investment  made by our  shareholders,"  Chellgren
said. "We will accomplish this goal by providing  outstanding  products and
services to our customers through a highly motivated and dedicated group of
employees and associates.  Ashland will continue its traditional  corporate
values and will  remain  committed  to being a  responsible  citizen in the
communities where we live and work."
         Ashland also announced that Providence Capital, which had proposed
nominating   three  directors  to  Ashland's  board  at  Ashland's   annual
shareholders'  meeting, has agreed to withdraw its nominations.  Herbert A.
Denton,  president of Providence Capital, said, "Mr. Chellgren's program is
broadly  responsive to our concerns and seems to have an appropriate  sense
of urgency. We believe it is in the best interest of Ashland's shareholders
to give Mr. Chellgren, Ashland's new chief executive officer, some time for
implementation."  Chellgren  said,  "Ashland  recognizes  that the views of
Providence   Capital  and  those  of  other  investors   provided   helpful
perspectives  in formulating  the program  announced  today." In connection
with the  agreement  by  Providence  Capital to withdraw  its  nominations,
Ashland  agreed  to  reimburse   Providence  Capital  for  certain  of  its
out-of-pocket expenses not to exceed $75,000.
         Ashland's  annual  shareholders'  meeting will be held January 30,
1997, in Russell,  Kentucky.  Shareholders  of record on November 25, 1996,
will be entitled to vote at the meeting. In addition to other agenda items,
shareholders  at the annual  meeting will elect six  directors to Ashland's
board.
          A worldwide energy and chemical company,  Ashland Inc. is engaged
in petroleum refining and marketing;  chemicals, highway construction,  and
produces


                                  - more -

natural gas,  crude oil and coal. One of the nation's  largest  independent
refiners,  Ashland is the largest  distributor of chemicals and plastics in
North America and a leading worldwide  specialty chemical  supplier.  Major
consumer brands include  Valvoline(R) motor oils,  Zerex(R)  antifreeze and
Pyroil(R)   automotive   chemicals.   Gasoline   is   marketed   under  the
SuperAmerica(R) and Ashland(R) brand names.