Filed by Ashland Inc. pursuant to Rules 165 and 425 promulgated under the
    Securities Act of 1933, as amended, and deemed filed pursuant to Rule 14a-12
              promulgated under the Securities Exchange Act of 1934, as amended.

                                                   Subject Company: Ashland Inc.
                                                  Commission File No.: 001-02918



CHEMICAL MARKET REPORTER
THIS WEEKS EDITION JUNE 21, 2004

ASHLAND MAPS OUT STRATEGY
Joseph Chang

Expecting a cash  windfall  from the pending sale of its refining  business
for $3  billion  by the end of the year,  Ashland  Inc.  has  mapped out an
acquisition  strategy  designed  to build on its  core  businesses  without
overpaying for assets in today's M&A market.

"We will probably have at least $700 million on our balance sheet,  plus be
in a debt free  condition,  so we'll have lots of deal power," said Gary A.
Cappeline,  president and chief operating officer,  chemicals sector, in an
interview  with Chemical  Market  Reporter last week.  "We would have about
$1.5  billion in  capacity to do deals.  We know that  sitting on a pile of
cash is not an efficient capital structure,  but blowing it on bad deals is
a worse capital structure."

Ashland  will focus its M&A  energies on four  areas--water  treatment  and
other water areas,  transportation  and  construction  (Ashland  Paving And
Construction),  thermosets  and the  "do-it-for-me"  side of Valvoline (for
example, Valvoline Instant Oil Change stores).

"We  would  be  interested  in water  treatment  and  nontraditional  water
spaces," says Mr. Cappeline.  "We have a great pathogen control business in
Drew  Industrial.  From that core  competency,  we've taken that into other
spaces such as a fast  growing  business to disinfect  poultry  plants from
salmonella.  So that's a nontraditional water space we'd like to invest in,
along with traditional water treatment businesses."

Overall,  Mr. Cappeline envisions a company with around $9 billion in sales
in  specialty   chemicals,   road  construction,   Valvoline  and  chemical
distribution.  In fiscal 2003 (ended  September  30),  Ashland had sales of
$7.5 billion.

Ashland's  acquisition strategy is built on three tenets. The first is that
acquisitions  must  strengthen  its core  businesses or close  adjacencies.
"Those are the kinds of deals you can  integrate  more  easily and  extract
synergies from more efficiently," Mr. Cappeline notes.

The second tenet is not to overpay. "When the market is in an upswing as it
is right now,  there's a tendency  to think that is going to last  forever,
but  that's not going to happen,  so we have to resist  the  temptation  to
overpay," he says.  "History  teaches us that when you're paying outside of
5x  to  8x  EBITDA  [earnings  before  interest,  taxes,  depreciation  and
amortization], you're in danger of overpaying. We might see a deal that has
incredible synergies and maybe pay a little more than 8x, but the key is, a
little more."

Third,  Ashland prefers small to midsize acquisitions in the $50 million to
$250 million  range.  "We don't rule out larger deals,  but they have to be
very right for us," Mr. Cappeline says.

Ashland  has  a  rigorous   process   for   evaluating   and   implementing
acquisitions.  The  first  step is for the  general  manager  to prove  the
strategic fit and attractiveness of the acquisition. "One of the

questions we would ask is: How do you combine your existing business with the new business to create something that has more appeal to our customers?" says Mr. Cappeline. If the deal proposal passes the strategic lens, it has to go through the economic lens. Ashland only counts hard synergies--cost reductions--in its calculations. "You want to know what the margins and hard synergies are," Mr. Cappeline says. "Then it's a matter of seeing whether or not the returns are appropriate." He adds that a reasonable target is earning 2 to 3 percentage points above the cost of capital, which is currently around 9 percent. The third phase is implementation. "A lot of acquisitions fail--not because they don't fit strategically or they don't have the right economics--but because they don't integrate one business into the other effectively," according to Mr. Cappeline. "So we ask for a very detailed implementation plan, asking which plants you will keep, which ones you'll shut down, when you're going to shut them down, what IT systems you will be using, how long it will take to implement, how much it will cost and so on. We also do follow-up reviews every six months."

FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements include those that refer to Ashland's operating performance, earnings and expectations about the MAP transaction. Although Ashland believes its expectations are based on reasonable assumptions, it cannot assure the expectations reflected herein will be achieved. These forward-looking statements are based upon internal forecasts and analyses of current and future market conditions and trends, management plans and strategies, weather, operating efficiencies and economic conditions, such as prices, supply and demand, cost of raw materials, and legal proceedings and claims (including environmental and asbestos matters) and are subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those we describe in the forward-looking statements. The risks, uncertainties, and assumptions include the possibility that Ashland will be unable to fully realize the benefits anticipated from the MAP transaction; the possibility of failing to receive a favorable ruling from the Internal Revenue Service; the possibility that Ashland fails to obtain the approval of its shareholders; the possibility that the transaction may not close or that Ashland may be required to modify some aspect of the transaction to obtain regulatory approvals; and other risks that are described from time to time in the Securities and Exchange Commission reports of Ashland. Other factors and risks affecting Ashland are contained in Ashland's Form 10-K for the fiscal year ended Sept. 30, 2003, as amended, filed with the Securities and Exchange Commission (SEC) and available in Ashland's Investor Relations website at www.Ashland.com/investors or the SEC's website at www.sec.gov. Ashland undertakes no obligation to subsequently update or revise the forward-looking statements made in this news release to reflect events or circumstances after the date of this release. ADDITIONAL INFORMATION ABOUT THE MAP TRANSACTION Investors and security holders are urged to read the proxy statement/prospectus regarding the proposed transaction when it becomes available because it will contain important information. The proxy statement/prospectus will be filed with the SEC by Ashland, and security holders may obtain a free copy of the proxy statement/prospectus when it becomes available, and other documents filed with the SEC by Ashland, at the SEC's website at www.sec.gov. The proxy statement/prospectus, and other documents filed with the SEC by Ashland, may also be obtained for free in the SEC filings section on Ashland's Investor Relations website at www.Ashland.com/investors, or by directing a request to Ashland at 50 E. RiverCenter Blvd., Covington, KY 41012. The respective directors and executive officers of Ashland and other persons may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding Ashland's directors and executive officers is available in its proxy statement filed with the SEC by Ashland on December 8, 2003. Investors may obtain information regarding the interests of participants in the solicitation of proxies in connection with the transaction referenced in the foregoing information by reading the proxy statement/prospectus when it becomes available.