Valvoline launches Engine Armour, the first engine oil developed specifically for Middle East markets

Valvoline launches Engine Armour, the first engine oil developed specifically for Middle East markets

DUBAI, United Arab Emirates-- Valvoline™, a leading marketer, distributor and producer of automotive and industrial products and services, has introduced Engine Armour™, the first line of fully synthetic engine oils developed specifically for Middle East markets.

Engine Armour's patented ThermalShield™ technology has been proven to outperform most competing products when it comes to protecting engines and maintaining performance in the hot and sandy driving environments found in the UAE.

Engine Armour oil is the culmination of Valvoline's continued research and development to perfect its engine oil range for the extreme conditions that prevail in the Middle Eastern and African (MEA) markets. The result is a high-performance product with Valvoline's unique trademarked ThermaShield additive technology, providing outstanding protection against corrosion, engine wear and extreme temperatures.

"Valvoline's Engine Armour is a unique product in the market," said Keith Johnson, MEA general manager. "Its Thermal Shield additive technology superbly prevents the onset of oxidation of oil, which is the main cause of oil degradation in extreme temperatures. The product was tested against all major lubricants in the region and the results showed it outperformed comparative brands by 70 percent. It delivers unprecedented, first-rate engine protection for our customers. We have also conducted consumer research in the UAE and the response was very positive - there's demand for a product that offers protection and performance suited to local conditions."

To cover engines in all the main vehicle models, ages, types and makes, Valvoline offers Engine Armour in the following viscosity grades: SAE 5W-40, 10W-40 and 20W-50.

To learn more about Valvoline's new Engine Armour product line, please visit http://enginearmour.valvolineeurope.com.

ABOUT VALVOLINE:
Valvoline, a brand of Ashland Inc. (NYSE: ASH), is known around the world for its high quality consumer, commercial and industrial lubricants and chemicals. The Valvoline family of products also includes Eagle One™ appearance products, Car Brite™ car restoration products, Zerex™ antifreeze, SynPower™ performance products, and MaxLife™ products created for higher-mileage engines. Valvoline Instant Oil ChangeSM is a leader in serving the quick lube market in the United States. Visit valvoline.com to learn more.

The Valvoline brand is a worldwide producer of premium lubricants that has a vast heritage of achievements and innovation. It has a long heritage of trusted performance and was the first to introduced motor oil in 1866. For over 140 years, Valvoline motor oil has led the industry with innovative products and services and it continues to reinvent the motor oil category including racing oil, the first high-mileage oil, and the first synthetic blend.

™Trademark, Ashland or its subsidiaries, registered in various countries

FOR FURTHER INFORMATION:
Ashland Media Relations:
Jennifer Knoblach
+31 (0)10 497 5529
jknoblach@ashland.com