New hair care polymer from Ashland delivers to the tip

WILMINGTON, Del. – Research shows that a new polymer ingredient for shampoo and conditioners from Ashland Aqualon Functional Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), delivers a 20 percent improvement in zinc, silicone, and selenium deposition. N-Hance® SP-100 deposition polymer can replace cationic surfactants in hair conditioners and is shown to push silicone to the ends of the hair shaft.

“We are very excited about this new technology,” said Dianne Leipold, global new product leader, Personal Care, Functional Ingredients. “There is no other product in our portfolio that performs at this level, and our customers who are conducting independent trials are confirming our results.”

The patent pending N-Hance SP-100, acrylamidopropyltrimonium chloride/acrylamide copolymer, delivers improved end-product attributes such as improved lather and creaminess. Test results also show this new polymer provides faster hair detangling, improved dry-comb performance and better deposition over conventional cationic polymers.

Product research for N-Hance SP-100 deposition polymer will be showcased at the In-Cosmetics show in Paris, April 13 – 15, at Ashland’s booth. People interested in learning more about N-Hance SP-100 deposition polymer can contact Leipold at +1-302-995-3229.

Ashland Aqualon Functional Ingredients is the global leader in the production of products that manage the physical properties of aqueous and non-aqueous systems.  Our products perform in a variety of applications including thickening and rheology control, water retention, adhesive strength, binding power, film formation, conditioning and deposition, colloid stabilization, suspending, and emulsifying action.

Ashland Inc. (NYSE: ASH) provides specialty chemical products, services and solutions for many of the world’s most essential industries. Serving customers in more than 100 countries, it operates through five commercial units: Ashland Aqualon Functional Ingredients, Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Consumer Markets (Valvoline) and Ashland Distribution. To learn more about Ashland, visit www.ashland.com.

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